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person:"Hammerschmidt, Maik"
~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~person:"Chi, Wuchun"
~person:"Rockoff, Jonah E."
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
NBER Working Paper
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NBER working paper series
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Discussion paper / Centre for Economic Policy Research
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Messung von E-Servicequalität : eine branchenübergreifende Validierung
Bauer, Hans H.
;
Falk, Tomas
;
Hammerschmidt, Maik
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003762102
Saved in:
2
Messung von E-Servicequalität : eine branchenübergreifende Validierung
Bauer, Hans H.
;
Falk, Tomas
;
Hammerschmidt, Maik
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 37-55)
.
2007
Persistent link: https://www.econbiz.de/10003565670
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