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person:"Hang, Haiming"
~person:"An, Soontae"
~person:"Eastin, Matthew S."
~subject:"Advertising"
~subject:"Konsumentenverhalten"
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Advertising
Konsumentenverhalten
Computerspiel
8
Video game
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Advertising effects
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Werbewirkung
7
Werbung
6
Children
5
Kinder
5
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4
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Product Placement
3
Product placement
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In-game advertising
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Psychology of advertising
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brand attitude
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brand placement
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contextual advertising
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Hang, Haiming
An, Soontae
Eastin, Matthew S.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Reijmersdal, Eva A. van
6
Ghosh, Tathagata
5
Terlutter, Ralf
5
Buchanan-Oliver, Margo
4
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Kim, Yongjae
4
Rozendaal, Esther
4
Seo, Yuri
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Drayer, Joris
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hernandez, Monica D.
3
Hoy, Mariea Grubbs
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Mau, Gunnar
3
McDonald, Chase
3
Pagel, Michaela
3
Pelsmacker, Patrick de
3
Tasoff, Joshua
3
Teng, Ching-I
3
Waiguny, Martin K. J.
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Berlo, Zeph M. C. van
2
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
6
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1
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
2
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
3
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
4
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
5
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
6
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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