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person:"Hang, Haiming"
~person:"An, Soontae"
~person:"Poels, Karolien"
~subject:"Advertising"
~subject:"Werbepsychologie"
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Advertising
Werbepsychologie
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10
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8
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6
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5
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Hang, Haiming
An, Soontae
Poels, Karolien
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
Vashisht, Devika
4
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Ponnet, Koen
3
Sreejesh, S.
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Huber, Frank
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Waiguny, Martin K. J.
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1
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1
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Antheunis, Marjolijn L.
1
Arora, Nupur
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Advertising in new formats and media : current research and implications for marketers
1
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ECONIS (ZBW)
7
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1
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
2
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
3
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
4
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
5
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
6
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
7
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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