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person:"Hartmann, Kerstin"
~subject:"Brand management"
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Search: subject_exact:"Organizational citizenship behaviour"
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Brand management
Arbeitsverhalten
5
Work behaviour
5
Brand image
2
Leadership
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Markenführung
2
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Personalführung
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2009
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Hartmann, Kerstin
King, Ceridwyn
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Burmann, Christoph
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Erkmen, Ezgi
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Esch, Franz-Rudolf
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Piehler, Rico
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Strödter, Kristina
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Hung Trong Hoang
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Analyse und Stärkung des Markencommitment in Unternehmen
Esch, Franz-Rudolf
;
Hartmann, Kerstin
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 121-139)
.
2009
Persistent link: https://www.econbiz.de/10003856361
Saved in:
2
Analyse und Stärkung des Markencommitment in Unternehmen
Esch, Franz-Rudolf
;
Hartmann, Kerstin
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 121-139)
.
2008
Persistent link: https://www.econbiz.de/10003599860
Saved in:
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