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person:"Hatch, Mary Jo"
~person:"Boje, David M."
~subject:"Dänemark"
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Dänemark
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Hatch, Mary Jo
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Brand culture
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European journal of cross-cultural competence and management
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Special issue: counter-narratives in and around organisations in cross cultural environments
Boje, David M.
(
ed.
);
Lundholt, Marianne Wolff
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011661025
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2
A cultural perspective on corporate branding : the case of LEGO Group
Schultz, Majken
;
Hatch, Mary Jo
- In:
Brand culture
,
(pp. 15-33)
.
2005
Persistent link: https://www.econbiz.de/10003239230
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