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person:"Haucap, Justus"
~person:"Baumgarth, Carsten"
~person:"Drautz, Michael"
~subject:"Brand management"
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Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
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2014
Persistent link: https://www.econbiz.de/10010478343
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