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person:"Heidemann, Julia"
~subject:"Relationship marketing"
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Relationship marketing
Customer value
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Kundenwert
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Heidemann, Julia
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Fader, Peter
9
Günter, Bernd
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Heinonen, Kristina
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Ko, Eunju
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6
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Hadwich, Karsten
6
Kim, Kyung Hoon
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Lehmann, Donald R.
6
Petersen, J. Andrew
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Saarijärvi, Hannu
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Strandvik, Tore
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5
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
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Wertorientierte Gestaltung von Kundenbeziehungen
Heidemann, Julia
-
2009
Persistent link: https://www.econbiz.de/10008749430
Saved in:
2
Customer lifetime value-based sales force control in the financial services industry : an incentive-compatible remuneration model
Heidemann, Julia
;
Kaiser, Marcus
;
Klier, Mathias
; …
- In:
Journal of management control : Zeitschrift für …
23
(
2012
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009631626
Saved in:
3
Die Ermittlung des Kundenpotenzials im Controlling
Klier, Mathias
;
Heidemann, Julia
;
Günther, Benno
- In:
Controlling & management review : Zeitschrift für …
54
(
2010
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003934234
Saved in:
4
Valuation of online social networks : an economic model and its application using the case of xing.com
Gneiser, Martin Sebastian
;
Heidemann, Julia
;
Klier, Mathias
- In:
Beiträge zum wertorientierten Kundenbeziehungsmanagement
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10008938933
Saved in:
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