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person:"Helm, Roland"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Helm, Roland
Huber, Frank
24
Herrmann, Andreas
22
Gustafsson, Anders
20
Sattler, Henrik
20
Teichert, Thorsten
15
Goos, Peter
14
Wedel, Michel
13
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12
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Steiner, Michael
10
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10
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9
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9
Allenby, Greg M.
8
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8
Gaul, Wolfgang
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7
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7
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7
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7
Meißner, Martin
7
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7
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7
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6
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6
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6
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6
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6
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5
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5
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5
Howell, John R.
5
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5
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5
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Marketing : ZFP ; journal of research and management
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
2
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
3
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
4
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
Saved in:
5
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
6
Nutzung von Eigenschaftsarten im Rahmen der Präferenzanalyse : eine Meta-Studie, Diskussion und Empfehlungen
Helm, Roland
;
Steiner, Michael
-
2006
Persistent link: https://www.econbiz.de/10003243116
Saved in:
7
A comparative empirical study on common methods for measuring preferences
Helm, Roland
;
Steiner, Michael
;
Scholl, Armin
;
Manthey, …
-
2004
Persistent link: https://www.econbiz.de/10002230631
Saved in:
8
Preference measurement with conjoint analysis and AHP : an empirical comparison
Helm, Roland
;
Manthey, Laura
;
Scholl, Armin
;
Steiner, …
- In:
Operations research proceedings 2002 : selected papers …
,
(pp. 517-524)
.
2003
Persistent link: https://www.econbiz.de/10001752058
Saved in:
9
Empirical evaluation of preference elicitation techniques from marketing and decision analysis
Helm, Roland
;
Manthey, Laura
;
Scholl, Armin
;
Steiner, …
-
2003
Persistent link: https://www.econbiz.de/10001743112
Saved in:
10
Preisgarantien als Marketinginstrument des Handels
Gierl, Heribert
;
Helm, Roland
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 823-842)
.
1999
Persistent link: https://www.econbiz.de/10001363852
Saved in:
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