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person:"Helmig, Bernd"
~accessRights:"restricted"
~person:"Huang, Chao-Chin"
~subject:"Brand"
~subject:"Germany"
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Beziehungsmarketing
6
Relationship marketing
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Brand management
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Markenführung
4
Brand image
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Brand loyalty
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Partial least squares
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Helmig, Bernd
Huang, Chao-Chin
Loureiro, Sandra Maria Correia
8
Fetscherin, Marc
7
Huber, Frank
7
Japutra, Arnold
7
Khan, Imran
7
Becker, Roman
6
Daschmann, Gregor
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Augusto, Mário Gomes
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Kumar, Vikas
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Leckie, Civilai
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Rahman, Zillur
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Ahn, Jiseon
4
Bang, Nguyen
4
Dawes, John
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Ekinci, Yuksel
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Foscht, Thomas
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Herrmann, Andreas
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Hwang, Jinsoo
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Kim, Jinkyung Jenny
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Rita, Paulo
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Sarkar, Abhigyan
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Shuv-Ami, Avichai
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Swoboda, Bernhard
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Torres, Pedro M.
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Zarantonello, Lia
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Zúñiga, Miguel Ángel
4
Šerić, Maja
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Australian journal of management
1
Corporate reputation review
1
Die Betriebswirtschaft : DBW
1
Management decision : MD
1
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ECONIS (ZBW)
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
Qualität von Krankenhausleistungen und Kundenbeziehungen : das Beispiel "Ambulante Krankenhausbehandlung von Kindern"
Helmig, Bernd
;
Dietrich, Martin
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10001588835
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