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person:"Helmig, Bernd"
~language:"eng"
~person:"Daskalaki, Sophia"
~person:"Van den Poel, Dirk"
~subject:"Direktmarketing"
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Direktmarketing
Beziehungsmarketing
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Helmig, Bernd
Daskalaki, Sophia
Van den Poel, Dirk
Albaum, Gerald S.
3
Poon, Patrick
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Imbalanced customer classification for bank direct marketing
Marinakos, Georgios
;
Daskalaki, Sophia
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
Saved in:
2
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
3
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
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