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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
~source:"econis"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
61
Relationship marketing
61
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10
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10
Lieferantenmanagement
10
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Kumar, V.
77
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Homburg, Christian
34
Smith, Alan D.
33
Svensson, Göran
32
Thaichon, Park
32
Prentice, Catherine
31
Mittal, Vikas
30
Loureiro, Sandra Maria Correia
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Sheth, Jagdish N.
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27
Neslin, Scott A.
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Aksoy, Lerzan
25
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25
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24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Rather, Raouf Ahmad
24
Ruyter, Ko de
24
Bang, Nguyen
23
Lemon, Katherine N.
23
Reinartz, Werner J.
23
Gustafsson, Anders
22
Brodie, Roderick J.
21
Sesé, F. Javier
21
So, Kevin Kam Fung
21
Wieseke, Jan
21
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21
Balaji, M. S.
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Conduit, Jodie
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Meddelanden från Svenska Handelshögskolan
4
The journal of services marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Managing service quality : MSQ ; an international journal
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The Routledge handbook of service research insights and ideas
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The evolution of integrated marketing communications : the customer-driven marketplace
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The journal of business & industrial marketing
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
3
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
5
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
6
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
9
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
10
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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