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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
~subject:"Dienstleistung"
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Dienstleistung
Beziehungsmarketing
61
Relationship marketing
61
Consumer behaviour
10
Dienstleistungsmarketing
10
Konsumentenverhalten
10
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Services marketing
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Supplier relationship management
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Marketing theory
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Marketingtheorie
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Marketing
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Prognoseverfahren
8
Customer value
7
Kundenwert
7
Theorie
7
Theory
7
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmanagement
5
Kundenmanagement
5
Management information system
5
Management-Informationssystem
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Call centre
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Callcenter
4
Classification
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Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
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Dienstleistungsbetrieb
4
IT-gestütztes Marketing
4
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Kundenanalyse
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4
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Edvardsson, Bo
5
Gustafsson, Anders
5
Jaakkola, Elina
5
McColl-Kennedy, Janet R.
5
Bitner, Mary Jo
4
Gremler, Dwayne D.
4
Rust, Roland T.
4
Vargo, Stephen L.
4
Witell, Lars
4
Benoit, Sabine
3
Helkkula, Anu
3
Huang, Ming-Hui
3
Lusch, Robert F.
3
Russell-Bennett, Rebekah
3
Stauss, Bernd
3
Walsh, Gianfranco
3
Zeithaml, Valarie A.
3
Aarikka-Stenroos, Leena
2
Aksoy, Lerzan
2
Ballantyne, David
2
Carbonell, Pilar
2
Dev, Chekitan S.
2
Furrer, Olivier
2
Gummerus, Johanna
2
Handrich, Matthias
2
Heidenreich, Sven
2
Huang, Ming-hui
2
Huiskonen, Janne
2
Karppinen, Henri
2
Klaus, Philipp
2
Koskull, Catharina von
2
Kristensson, Per
2
Kwan, Stephen K.
2
Liu, Canmian
2
Ostrom, Amy L.
2
Parasuraman, A.
2
Pervan, Simon J.
2
Schaarschmidt, Mario
2
Seppänen, Kaisa
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
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