//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
61
Relationship marketing
61
Consumer behaviour
10
Dienstleistungsmarketing
10
Konsumentenverhalten
10
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Services marketing
10
Supplier relationship management
10
Marketing theory
9
Marketingtheorie
9
Forecasting model
8
Marketing
8
Prognoseverfahren
8
Customer value
7
Kundenwert
7
Theorie
7
Theory
7
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmanagement
5
Dienstleistung
5
Kundenmanagement
5
Management information system
5
Management-Informationssystem
5
Call centre
4
Callcenter
4
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
4
Dienstleistungsbetrieb
4
IT-gestütztes Marketing
4
Klassifikation
4
Kundenanalyse
4
USA
4
United States
4
Communication
3
more ...
less ...
Online availability
All
Undetermined
11
Free
3
Type of publication
All
Book / Working Paper
38
Article
28
Type of publication (narrower categories)
All
Arbeitspapier
29
Working Paper
29
Graue Literatur
27
Non-commercial literature
27
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
6
Book section
6
Reprint
4
Lehrbuch
2
Textbook
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference paper
1
Konferenzbeitrag
1
Sammlung
1
more ...
less ...
Language
All
English
German
15
Author
All
Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Kumar, V.
79
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
46
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Homburg, Christian
34
Smith, Alan D.
33
Thaichon, Park
31
Mittal, Vikas
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Sheth, Jagdish N.
28
Grewal, Dhruv
27
Neslin, Scott A.
27
Agnihotri, Raj
25
Aksoy, Lerzan
25
Quach, Sara
25
Vrontis, Demetris
25
Heinonen, Kristina
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Lemon, Katherine N.
24
Ruyter, Ko de
24
Bang, Nguyen
23
Payne, Adrian
23
Bruhn, Manfred
22
Reinartz, Werner J.
22
Eggert, Andreas
21
Rather, Raouf Ahmad
21
Sesé, F. Javier
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Brodie, Roderick J.
20
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Svenska Handelshögskolan <Helsinki>
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Meddelanden från Svenska Handelshögskolan
5
The journal of services marketing
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Decision support systems : DSS ; the international journal
1
Handbook of relationship marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of nonprofit & voluntary sector marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of service research : JSR
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
3
Showing
21
-
30
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
22
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
23
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
24
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
25
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
26
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
27
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
28
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
29
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
30
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->