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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Van den Poel, Dirk"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
61
Relationship marketing
61
Consumer behaviour
10
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Lieferantenmanagement
10
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Helmig, Bernd
Grönroos, Christian
Van den Poel, Dirk
Kumar, V.
79
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
46
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Homburg, Christian
34
Smith, Alan D.
33
Thaichon, Park
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Mittal, Vikas
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Prentice, Catherine
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Svensson, Göran
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Sheth, Jagdish N.
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Hyun, Sunghyup Sean
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Klaus, Philipp
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Ruyter, Ko de
24
Bang, Nguyen
23
Payne, Adrian
23
Bruhn, Manfred
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Reinartz, Werner J.
22
Edvardsson, Bo
21
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21
Gustafsson, Anders
21
Rather, Raouf Ahmad
21
Sesé, F. Javier
21
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Svenska Handelshögskolan <Helsinki>
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Meddelanden från Svenska Handelshögskolan
5
The journal of services marketing
3
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Managing service quality : MSQ ; an international journal
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The Routledge handbook of service research insights and ideas
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
3
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
5
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
6
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
9
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
10
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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