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person:"Helmig, Bernd"
~language:"eng"
~person:"Hollebeek, Linda D."
~person:"Van den Poel, Dirk"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
41
Konsumentenverhalten
41
Customer integration
29
Kundenintegration
29
Brand management
15
Markenführung
15
Customer engagement
13
Social Web
13
Social web
13
Online-Marketing
12
Dienstleistungsqualität
11
Service quality
11
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
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Customer value
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customer engagement
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Management information system
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Marketingmanagement
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Call centre
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Callcenter
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Classification
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Computer-assisted marketing
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4
Data Mining
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Data mining
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IT-gestütztes Marketing
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Helmig, Bernd
Hollebeek, Linda D.
Van den Poel, Dirk
Harrigan, Paul
11
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Paul, Justin
4
Plangger, Kirk
4
Sohail, M. Sadiq
4
Soutar, Geoffrey N.
4
Straker, Karla
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of services marketing
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ECONIS (ZBW)
12
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1
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1
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
7
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
8
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
9
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
10
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10013181819
Saved in:
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