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person:"Helmig, Bernd"
~language:"eng"
~person:"Van den Poel, Dirk"
~subject:"Direktmarketing"
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Direktmarketing
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
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Computer-assisted marketing
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IT-gestütztes Marketing
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Customer value
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Market segmentation
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Marktsegmentierung
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Algorithm
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Helmig, Bernd
Van den Poel, Dirk
Albaum, Gerald S.
3
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Allenby, Greg M.
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2
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Baecke, Philippe
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
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2
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
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