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person:"Helmig, Bernd"
~person:"Aydın, Hatice"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~type_genre:"Book section"
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Dienstleistungsmarketing
Beziehungsmarketing
8
Relationship marketing
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Deutschland
4
Germany
4
Hospital
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Krankenhaus
4
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Helmig, Bernd
Aydın, Hatice
Bruhn, Manfred
6
Fournier, Susan
4
Huber, Frank
3
Stauss, Bernd
3
Bauer, Hans H.
2
Benkenstein, Martin
2
De Chernatony, Leslie
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Eichen, Falko
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Finsterwalder, Jörg
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Freiling, Jörg
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Fritz, Wolfgang
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Graf, Alexander
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Jeschke, Kurt
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Lorenz, Bettina
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Ba Nyar Eain
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Ethics, social responsibility and sustainability in marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Management im Gesundheitswesen
1
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
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ECONIS (ZBW)
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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2
Kundenmanagement in Krankenhäusern
Helmig, Bernd
;
Winter, Vera
;
Graf, Alexander
- In:
Management im Gesundheitswesen : das Lehrbuch für …
,
(pp. 185-200)
.
2013
Persistent link: https://www.econbiz.de/10009690810
Saved in:
3
Kundenmanagement in Krankenhäusern
Helmig, Bernd
;
Graf, Alexander
- In:
Management im Gesundheitswesen
,
(pp. 163-176)
.
2009
Persistent link: https://www.econbiz.de/10003910981
Saved in:
4
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
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