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person:"Helmig, Bernd"
~person:"Fatma, Mobin"
~person:"Fudenberg, Drew"
~person:"Huang, Chao-Chin"
~subject:"Brand"
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Search: subject_exact:"Beziehungsmanagement"
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Brand
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
22
Konsumentenverhalten
22
Markenartikel
15
Brand management
12
Hospital
12
Markenführung
12
Krankenhaus
11
Markentreue
10
Brand loyalty
9
Brand image
8
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Markenimage
8
Theorie
6
Theory
6
Dienstleistungsqualität
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Service quality
5
CSR
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsmarketing
4
Qualitätsmanagement
4
Services marketing
4
Brand experience
3
Customer integration
3
Einzelhandel
3
Estimation
3
Kundenintegration
3
Market research
3
Marktforschung
3
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3
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3
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English
13
German
2
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Helmig, Bernd
Fatma, Mobin
Fudenberg, Drew
Huang, Chao-Chin
Fetscherin, Marc
13
Fournier, Susan
10
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Han, Heesup
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Gonçalves Filho, Cid
5
Johnson, Lester W.
5
Leckie, Civilai
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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Australian journal of management
1
Corporate reputation review
1
Discussion paper series / Harvard Institute of Economic Research
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business excellence
1
Journal of retailing and consumer services
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
The Rand journal of economics
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
5
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
6
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
8
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
10
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dirk K.
;
Helmig, Bernd
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 539-559)
.
2007
Persistent link: https://www.econbiz.de/10003510518
Saved in:
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