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person:"Helmig, Bernd"
~person:"Weisbrod, Burton Allen"
~subject:"Beziehungsmarketing"
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Helmig, Bernd
Weisbrod, Burton Allen
Boenigk, Silke
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Journal of service research : JSR
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
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ECONIS (ZBW)
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Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
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2
Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke
;
Helmig, Bernd
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 229-249)
.
2010
Persistent link: https://www.econbiz.de/10003934318
Saved in:
3
Zur Rolle des Konstrukts Identifikation zur Erklärung von Spendenbeziehungen : eine qualitative Untersuchung
Michalski, Silke
;
Helmig, Bernd
- In:
Aktuelle Forschungsfragen im Dienstleistungsmarketing : …
,
(pp. 237-251)
.
2008
Persistent link: https://www.econbiz.de/10003787044
Saved in:
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