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person:"Helmig, Bernd"
~subject:"Brand"
~subject:"Dienstleistungsmarketing"
~subject:"Nonprofit marketing"
~type_genre:"Article in journal"
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Helmig, Bernd
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Johnson, Lester W.
7
Khan, Imran
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Veloutsou, Cleopatra
7
Augusto, Mário Gomes
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Sarkar, Abhigyan
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5
Casidy, Riza
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Ekinci, Yuksel
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Fatma, Mobin
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Grönroos, Christian
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Lusch, Robert F.
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Rahman, Zillur
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Šerić, Maja
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Abratt, Russell
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Ahn, Jiseon
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Brandão, Amélia Maria Pinto da Cunha
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Chrysochou, Polymeros
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Gonçalves Filho, Cid
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Kim, Jinkyung Jenny
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Krystallis, Athanasios
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Nobre, Helena
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Rita, Paulo
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of nonprofit & voluntary sector marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
3
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1
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
2
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
Saved in:
3
Indirekte Kundenbeziehungen im Dienstleistungsbereich - dargestellt am Beispiel von Patienteneltern-Krankenhausbeziehungen
Helmig, Bernd
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10001737796
Saved in:
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