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person:"Hennig-Thurau, Thorsten"
~person:"Berghoff, Hartmut"
~person:"Wright, Joshua D."
~type_genre:"Article in journal"
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Search: subject_exact:"B2C marketing"
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Consumer goods marketing
5
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Hennig-Thurau, Thorsten
Berghoff, Hartmut
Wright, Joshua D.
Gierl, Heribert
7
Großmann, Tina
4
Gundlach, Gregory T.
4
Klapper, Daniel
3
Ahmed, Zafar U.
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2
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Antitrust law journal
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of historical research in marketing
1
The journal of law & economics
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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1
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
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2
Konsumgütermarketing im Rüstungsboom : Wachstumsstrategien der IG-Farben-Sparte Agfa, 1933 bis 1945
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Zeitschrift für Unternehmensgeschichte
55
(
2010
)
2
,
pp. 129-160
Persistent link: https://www.econbiz.de/10008663322
Saved in:
3
Slotting contracts and consumer welfare
Wright, Joshua D.
- In:
Antitrust law journal
74
(
2007
)
2
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003829911
Saved in:
4
The economics of slotting contracts
Klein, Benjamin
;
Wright, Joshua D.
- In:
The journal of law & economics
50
(
2007
),
pp. 421-454
Persistent link: https://www.econbiz.de/10003701161
Saved in:
5
Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? : Das Beispiel Consumer Electronics
Hennig-Thurau, Thorsten
- In:
Die Unternehmung : Swiss journal of business research …
53
(
1999
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10001373187
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