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person:"Herrewijn, Laura"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Panic, Katarina"
~subject:"Advertising"
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Advertising
Advertising effects
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Analphabetismus
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Children
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advergames
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advertising literacy training session
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Herrewijn, Laura
Panic, Katarina
An, Soontae
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Boyland, Emma
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Buijzen, Moniek
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Cauberghe, Verolien
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Hudders, Liselot
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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