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person:"Herrmann, Andreas"
~institution:"Wissenschaftliche Gesellschaft für Innovatives Marketing"
~person:"Diller, Hermann"
~person:"Wilde, Klaus D."
~type_genre:"Collection of articles of several authors"
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Mobilität und Marketing : wie und warum das Marketing mobil wird
Diller, Hermann
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contributor
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2009
Persistent link: https://www.econbiz.de/10003819372
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Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. Mä...
Diller, Hermann
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2008
Persistent link: https://www.econbiz.de/10003760399
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