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person:"Herrmann, Andreas"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Tomczak, Torsten"
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Ein Ansatz zur Preisbündelung auf der Basis der "prospect"-Theorie
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
7
,
pp. 675-694
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