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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~subject:"Umweltverträgliches Produkt"
~type_genre:"Abstract"
~type_genre:"Hochschulschrift"
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Herrmann, Andreas
Albers, Sönke
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Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten : computergestützte Simulation und Optimierung eines lebenszyklusübergreifenden Diffusionsmodells
Xander, Heiko Kay
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2003
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1. Aufl.
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