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person:"Herrmann, Andreas"
~person:"Bauer, Florian"
~subject:"Behavioral economics"
~subject:"Product quality"
~type_genre:"Article in journal"
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Herrmann, Andreas
Bauer, Florian
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
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2
Marktorientiertes Qualitätsmanagement : eine Erweiterung des Quality Function Deployment-Ansatzes aus marketingtheoretischer Sicht
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001224118
Saved in:
3
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
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