//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Baumgartner, Rudolf"
~subject:"Behavioral economics"
~subject:"Confidence"
~subject:"Product quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Behavioral economics
Confidence
Product quality
Marketing management
18
Marketingmanagement
18
Theorie
12
Theory
12
Deutschland
5
Germany
5
Market research
5
Marktforschung
5
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Preismanagement
3
Pricing strategy
3
Produktqualität
3
Relationship marketing
3
Product design
2
Product management
2
Produktgestaltung
2
Produktmanagement
2
USA
2
United States
2
Asea-Brown-Boveri-Aktiengesellschaft <Zürich>
1
Automotive industry
1
Branche
1
Brand image
1
Brand management
1
Bundling strategy
1
Business process management
1
Communication
1
Consumers
1
Controlling
1
Corporate culture
1
Customer journey
1
Customer service
1
Decision
1
Decision tree
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
German
5
Author
All
Herrmann, Andreas
Baumgartner, Rudolf
Luo, Xueming
3
Schnoor, Anje
3
Suppliet, Moritz
3
Banerjee, Sumitro
2
Board, Oliver J.
2
Carey, Robin
2
Ernst, Holger
2
Hantula, Donald A.
2
Huber, Frank
2
Irmscher, Markus
2
Logman, Marc
2
Lüth, Maren
2
Malshe, Avinash
2
Podolny, Joel M.
2
Priddat, Birger P.
2
Rabe, Christina
2
Rust, Roland T.
2
Ryding, Daniella
2
Samanta, Irene
2
Soberman, David A.
2
Spiller, Achim
2
Téboul, James
2
Vieth, Matthias
2
Vignali, Gianpaolo
2
Acebrón, Laurentino Bello
1
Adam, Muhammad
1
Ahmed, Fizar
1
Ahmmed, Kawsar
1
Akdeniz, Billur
1
Anaya-Sánchez, Rafael
1
Ant, Kersi D.
1
Arora, Lokesh
1
Atkin, Thomas
1
Azam, Afshan
1
Balachander, Subramanian
1
Balaji, M. S.
1
Baloglu, Seyhmus
1
Barnes, Jesse
1
Barroso, Carmen
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business economics : JBE
1
Zeitschrift für Planung : ZP
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
2
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
3
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
4
Marktorientiertes Qualitätsmanagement : eine Erweiterung des Quality Function Deployment-Ansatzes aus marketingtheoretischer Sicht
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001224118
Saved in:
5
ABB Customer Focus : ein unternehmerisches Gesamtkonzept
Baumgartner, Rudolf
- In:
Die Unternehmung : Swiss journal of business research …
49
(
1995
)
6
,
pp. 403-409
Persistent link: https://www.econbiz.de/10001191934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->