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person:"Herrmann, Andreas"
~person:"Diller, Hermann"
~person:"Matutes, Carmen"
~subject:"Markenführung"
~subject:"Produktgestaltung"
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Search: subject_exact:"Marketing management"
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Markenführung
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Marketingmanagement
42
Marketing management
40
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25
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25
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18
Germany
17
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6
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Herrmann, Andreas
Diller, Hermann
Matutes, Carmen
Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Burmann, Christoph
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Šerić, Maja
6
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5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Meffert, Heribert
5
Merrilees, Bill
5
Pitt, Leyland F.
5
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4
Bang Nguyen Viet
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Bang, Nguyen
4
Chandon, Pierre
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Cuneo, Andres
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Gupta, Suraksha
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He, Jiaxun
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Hinson, Robert
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Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
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Journal of business economics : JBE
2
Annales d'économie et de statistique
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Research and the development of pedagogical materials : working papers
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ECONIS (ZBW)
7
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1
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
2
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
Saved in:
3
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
4
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
5
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
6
Multiproduct competition
Gilbert, Richard J.
- In:
Annales d'économie et de statistique
(
1990
),
pp. 151-163
Persistent link: https://www.econbiz.de/10001113044
Saved in:
7
Product compatibility and the scope of entry
Matutes, Carmen
;
Regibeau, Pierre
-
1987
Persistent link: https://www.econbiz.de/10000766396
Saved in:
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