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person:"Herrmann, Andreas"
~subject:"Behavioral economics"
~subject:"Brand image"
~subject:"Product quality"
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17
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Herrmann, Andreas
Keller, Kevin Lane
7
Melewar, T. C.
6
O'Cass, Aron
5
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5
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4
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Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
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1
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
2
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
3
Marktorientiertes Qualitätsmanagement : eine Erweiterung des Quality Function Deployment-Ansatzes aus marketingtheoretischer Sicht
Herrmann, Andreas
- In:
Zeitschrift für Planung : ZP
8
(
1997
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001224118
Saved in:
4
Wenn Käufer auch verkaufen : preispolitische Implikationen der "prospect"-Theorie
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
19
(
1997
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10001217425
Saved in:
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