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person:"Herrmann-Pillath, Carsten"
~person:"Septianto, Felix"
~subject:"Happiness"
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Herrmann-Pillath, Carsten
Septianto, Felix
Norton, Michael I.
2
Siddiqui, Danish Ahmed
2
Ahumada-Tello, Eduardo
1
Aknin, Lara B.
1
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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