//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Hippner, Hajo"
~person:"Georgi, Dominik"
~person:"Huber, Frank"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundennähe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Beziehungsmarketing
116
Relationship marketing
116
Theorie
44
Theory
44
Deutschland
41
Germany
41
Consumer behaviour
27
Konsumentenverhalten
27
Kundenmanagement
14
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Customer satisfaction
11
Kundenzufriedenheit
11
Brand management
10
Customer value
10
Dienstleistungsqualität
10
Kundenwert
10
Markenführung
10
Service quality
10
Bank marketing
8
Bankmarketing
8
Brand
8
Data Mining
8
Data mining
8
Estimation
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Schätzung
8
Brand image
7
Erfolgsfaktor
7
Product management
7
Produktmanagement
7
Success factor
7
Lieferantenmanagement
6
Market research
6
Marktforschung
6
Quality management
6
Qualitätsmanagement
6
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
4
Article
3
Type of publication (narrower categories)
All
Graue Literatur
4
Non-commercial literature
4
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
German
4
English
3
Author
All
Hippner, Hajo
Georgi, Dominik
Huber, Frank
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kunkel, Thilo
5
Merrilees, Bill
5
more ...
less ...
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
4
Journal of business research : JBR
1
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
4
Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Heußler, Tobias
-
2006
Persistent link: https://www.econbiz.de/10003297819
Saved in:
5
Einflussfaktoren des zielorientierten Kaufverhaltens : eine kausalanalytische Studie im Bekleidungsmarkt
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
;
Kunkel, Ben
-
2005
Persistent link: https://www.econbiz.de/10003301752
Saved in:
6
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
7
Auswirkungen eines Markenfehlverhaltens auf Konsumenten-Marken-Beziehungen : eine empirische Studie unter Berücksichtigung der Dauer und Stärke der Markenbeziehung
Huber, Frank
;
Vollhardt, Kai
;
Kopplin, Jana
-
2005
Persistent link: https://www.econbiz.de/10003290586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->