//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Hippner, Hajo"
~person:"Hennigs, Nadine"
~person:"Reinartz, Werner J."
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundennähe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
8
Relationship marketing
8
Deutschland
3
Germany
3
Lieferantenmanagement
3
Supplier relationship management
3
Consumer behaviour
2
Konsumentenverhalten
2
Kundenmanagement
2
Theorie
2
Theory
2
Advertising
1
Advertising avoidance
1
Advertising content
1
Advertising effects
1
Air transport
1
Assertiveness & cooperativeness
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business
1
Business-to-business marketing
1
Customer analysis
1
Customer engagement & partner engagement
1
Customer integration
1
Dauer
1
Direct marketing
1
Direktmarketing
1
Duration
1
Field service employees
1
Financial services
1
Finanzdienstleistung
1
Firm performance
1
Inter-firm cooperation
1
Internet marketing
1
Investitionsgütermarketing
1
Kulturelle Einrichtung
1
Kundenanalyse
1
Kundenintegration
1
Luftverkehr
1
Medical device industry
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Graue Literatur
Aufsatz im Buch
28
Book section
28
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatzsammlung
10
Non-commercial literature
8
Collection of articles of several authors
7
Sammelwerk
7
Handbook
6
Handbuch
6
Lehrbuch
4
Arbeitspapier
3
Working Paper
3
Hochschulschrift
2
Textbook
2
Glossar enthalten
1
Glossary included
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
4
English
4
Author
All
Hippner, Hajo
Hennigs, Nadine
Reinartz, Werner J.
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
5
Krafft, Manfred
5
Maguiness, Paul
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hilbert, Andreas
4
Hoyer, Wayne D.
4
Nufer, Gerd
4
more ...
less ...
Institution
All
INSEAD
1
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Schriftenreihe Marketing, Management
3
Faculty & research / Insead : working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Schriftenreihe Marketing Management
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
2
Ansatzpunkte und Gestaltungsperspektiven eines CRM-getriebenen Konzeptes zur effizienten Betreuung von Zielkunden im Investitionsgüterbereich
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Seegebarth, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003726366
Saved in:
3
Status Quo des Kundenmanagement im kulturellen Bereich am Beispiel öffentlicher Theater in Deutschland
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Gaßmann, Barbara
; …
-
2007
Persistent link: https://www.econbiz.de/10003534742
Saved in:
4
Kundenrückgewinnung im Finanzdienstleistungsbereich : Ansatzpunkte und Gestaltungsperspektiven für ein Direktmarketing-Konzept
Wiedmann, Klaus-Peter
-
2006
Persistent link: https://www.econbiz.de/10014005488
Saved in:
5
Profitabilitätsorientiertes Zielkundenmanagement in der Luftverkehrsbranche : eine theoretische und empirische Analyse
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Hammersen, Marisa
-
2005
Persistent link: https://www.econbiz.de/10003255165
Saved in:
6
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
7
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
8
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->