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person:"Holbrook, Morris B."
~isPartOf:"The journal of consumer marketing"
~person:"Phau, Ian"
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Consumer behaviour
2
Konsumentenverhalten
2
Affect
1
Attitudes
1
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Brand personality
1
China
1
Consumers
1
Counterfeiting
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Erfolgsfaktor
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Luxury brands
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Holbrook, Morris B.
Phau, Ian
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
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Byun, Kyung-Ah
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Castaño, Raquel
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Chrysochou, Polymeros
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Craton, Lincoln G.
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Dass, Mayukh
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Demangeot, Catherine
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Eastman, Jacqueline Kilsheimer
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Kergoat, Marine
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Leone, Robert P.
2
Lewin, Jeffrey E.
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Malthouse, Edward Carl
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Mets, Tõnis
2
Meyer, Thierry
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Moskowitz, Howard R.
2
Ng, Yu Leung
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Paswan, Audhesh K.
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The journal of consumer marketing
Legends in consumer behavior
16
Marketing Intelligence & Planning
9
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
European journal of marketing : EJM
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Association for Consumer Research
1
Brand management ; Vol. 4
1
Brands : interdisciplinary perspectives
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
2
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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