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person:"Holbrook, Morris B."
~person:"Nishijima, Marislei"
~subject:"Filmwirtschaft"
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Filmwirtschaft
Consumer behaviour
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Holbrook, Morris B.
Nishijima, Marislei
Hennig-Thurau, Thorsten
5
Dördrechter, Nikolai
4
Moon, Sangkil
4
Moretti, Enrico
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The effects of broadband on the consumption film at theatres in Brazil
Nishijima, Marislei
;
Justa, Ticiana da
;
Souza, Thais
- In:
Applied economics letters
27
(
2020
)
8
,
pp. 637-641
Persistent link: https://www.econbiz.de/10012205770
Saved in:
2
Do consumer and expert reviews affect the length of time a film is kept on screens in the USA?
Souza, Thaís L. D.
;
Nishijima, Marislei
;
Fava, Ana C. P.
- In:
Journal of cultural economics
43
(
2019
)
1
,
pp. 145-171
Persistent link: https://www.econbiz.de/10012173622
Saved in:
3
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
4
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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