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person:"Homburg, Christian"
~isPartOf:"Journal of marketing"
~language:"eng"
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B-to-B-Marketing
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Beziehungsmarketing
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Lieferantenmanagement
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Homburg, Christian
Palmatier, Robert W.
7
Grewal, Rajdeep
6
Kumar, Alok
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Dant, Rajiv P.
3
Lilien, Gary L.
3
Samaha, Stephen A.
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Antia, Kersi D.
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Bornemann, Torsten
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Joshi, Ashwin W.
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Journal of marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Kompetenz in Wissenschaft & Management
1
Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
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ECONIS (ZBW)
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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2
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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