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person:"Homburg, Christian"
~isPartOf:"Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing"
~subject:"Theory"
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Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
Journal of business economics : JBE
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Die Betriebswirtschaft : DBW
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Marketing : ZFP ; journal of research and management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
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1993
Persistent link: https://www.econbiz.de/10000894997
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