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person:"Huber, Frank"
~person:"Krafft, Manfred"
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
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Kundenoptimale Gestaltung von Coupons : Ergebnisse einer empirischen Studie
Huber, Frank
;
Regier, Stefanie
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 349-368
Persistent link: https://www.econbiz.de/10003425794
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