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person:"Hubert, Anita Mirja"
~person:"Plassmann, Hilke"
~person:"Senior, Carl"
~subject:"Markenführung"
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Hubert, Anita Mirja
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
2
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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