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person:"Hubert, Anita Mirja"
~person:"Plassmann, Hilke"
~person:"Senior, Carl"
~subject:"Psychologie"
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Hubert, Anita Mirja
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
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