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person:"Huff, Lenard C."
~person:"Holzmüller, Hartmut H."
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Huff, Lenard C.
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Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
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(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
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1995
Persistent link: https://www.econbiz.de/10000543182
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