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person:"Hurrle, Beatrice"
~person:"Chalip, Laurence Hilmond"
~person:"Delgado-Ballester, Elena"
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Hurrle, Beatrice
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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
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2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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3
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
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4
Sind Key Informants verlässliche Datenlieferanten?
Hurrle, Beatrice
;
Kieser, Alfred
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003212871
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