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person:"Hurrle, Beatrice"
~person:"Glagow, Hella"
~person:"Haimerl, Elmar"
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Die Betriebswirtschaft : DBW
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Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
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2
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
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3
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella
- In:
Handbuch Kommunikationsmanagement
,
(pp. 393-407)
.
2005
Persistent link: https://www.econbiz.de/10003315102
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4
Sind Key Informants verlässliche Datenlieferanten?
Hurrle, Beatrice
;
Kieser, Alfred
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003212871
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