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person:"Ind, Nicholas"
~person:"Anisimova, Tatiana"
~person:"Hatch, Mary Jo"
~subject:"B-to-B-Marketing"
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Ind, Nicholas
Anisimova, Tatiana
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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