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person:"Ivens, Björn Sven"
~subject:"Relationship marketing"
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Search: subject_exact:"Business-to-business marketing"
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Relationship marketing
B-to-B-Marketing
8
Business-to-business marketing
8
Beziehungsmarketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Benutzerschnittstelle
2
Beziehungsmanagement
2
Business-to-Business-Marketing
2
Corporate culture
2
Deutschland
2
Germany
2
Kundenmanagement
2
Unternehmenskultur
2
User interface
2
Website
2
Welt
2
World
2
Advertising
1
Advertising effects
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Business model
1
Business process management
1
Capital goods industry
1
Case studies
1
Classification
1
Comparison
1
Cultural identity
1
Customer value
1
Definition
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Dienstleistungsmanagement
1
E-commerce
1
Electronic Commerce
1
Geschäftsmodell
1
Geschäftsverbindung
1
Governance approach
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Governance-Ansatz
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India
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Indien
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Ivens, Björn Sven
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Keränen, Joona
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
Graça, Sandra S.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
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ECONIS (ZBW)
4
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael
;
Ivens, Björn Sven
;
Shan, Jialu
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
Saved in:
3
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
4
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
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