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person:"Jain, Subhash C."
~subject:"Advertising"
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Jain, Subhash C.
Mooij, Marieke K. de
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Taylor, Charles Raymond
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A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
Saved in:
2
Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
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