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person:"Jain, Varsha"
~person:"Taylor, Charles Raymond"
~subject:"Celebrity endorsements"
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Celebrity endorsements
Celebrity endorsement
8
Celebrity-Werbung
7
Advertising effects
6
Werbewirkung
6
Consumer behaviour
5
India
5
Indien
4
Konsumentenverhalten
4
Advertising
2
Artists
2
Athletes
2
Brand image
2
Brand management
2
Künstler
2
Markenführung
2
Markenimage
2
Sportler
2
Cause-Related Marketing
1
Cause-related marketing
1
Celebrities
1
Cobranding
1
Conceptual model
1
Consumers' personality traits
1
Einzelhandel
1
Experimental design
1
Fernsehwerbung
1
Jugendliche
1
Marketing communications
1
Marketing management
1
Marketingmanagement
1
Meaning transfer
1
Meaning transfer model
1
Perception
1
Personality trait
1
Persönlichkeitsmerkmal
1
Product Placement
1
Product placement
1
Product placements
1
Psychology of advertising
1
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English
3
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Jain, Varsha
Taylor, Charles Raymond
Roy, Subhadip
4
Ang, Lay Hoon
1
Bergvist, Lars
1
Bidin, Rosmiza
1
Biswas, Abhijit
1
Cai, Guoliang
1
Derdenger, Timothy P.
1
Dryl, Wioleta
1
Gil, Luciana de Araujo
1
Guha, Abhijit
1
Jaikumar, Saravana
1
Knoll, Johannes
1
Li, Jinglei
1
Li, Mengyu
1
Liu, Lei
1
Matthes, Jörg
1
McCormick, Karla
1
Megat Al Imran Yasin
1
Norliana Hashim
1
Roy, Kisholoy
1
Sahay, Arvind
1
Shanthi, P.
1
Thiyagarajan, S.
1
Wu, Shaohui
1
Zamudio, César
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AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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2
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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