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person:"Johansson, Johny K."
~isPartOf:"Handbook of research in international marketing"
~person:"Diamantopoulos, Adamantios"
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Brand
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International marketing
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Internationales Marketing
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Markenartikel
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2000-2009
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Brand management
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International market entry
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Johansson, Johny K.
Diamantopoulos, Adamantios
Griffith, David A.
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Sarathy, Ravi
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Westjohn, Stanford A.
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Handbook of research in international marketing
Journal of international marketing
7
Journal of business research : JBR
5
International Marketing Review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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McGraw-Hill/Irwin series in marketing
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Europe in the global competition : problems - markets - strategies
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Europe's challenges : economic efficiency and social solidarity
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Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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International marketing review
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Journal of global marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Measurement and research methods in international marketing
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Multidisciplinary insights from new AIB fellows
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Research paper series / Aston Business School Research Institute
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The SAGE handbook of international marketing
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The impact of theory on representations of the consumer and the marketing organisation
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The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
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