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person:"John, Deborah Roedder"
~person:"Baumüller, Nicole"
~subject:"Success factor"
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Markentransfers in leistungsfremden Kategorien : eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg
Baumüller, Nicole
;
Baumgarth, Carsten
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 87-106)
.
2008
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