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person:"John, Deborah Roedder"
~person:"Ringeisen, Petra"
~subject:"Kulturelle Identität"
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Search: subject_exact:"Markentransfer"
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Kulturelle Identität
Markentransfer
8
Brand extension
7
Konsumentenverhalten
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Consumer behaviour
6
Brand management
5
Markenführung
5
Brand
3
Brand image
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Internationales Marketing
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Beeinflussung
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John, Deborah Roedder
Ringeisen, Petra
Falkenreck, Christine
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Monga, Alokparna Basu
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Wagner, Ralf
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Ahluwalia, Rohini
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Handbook of brand relationships
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Journal of marketing
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ECONIS (ZBW)
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What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
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2
Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Handbook of brand relationships
,
(pp. 247-266)
.
2009
Persistent link: https://www.econbiz.de/10003915618
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