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person:"Jugenheimer, Donald W."
~person:"Eastman, Jacqueline K."
~subject:"USA"
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Journal of business and economic perspectives
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ECONIS (ZBW)
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Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Saved in:
2
The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
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